Plascencia, who has early memories of making ice cream with his grandparents, will use custom equipment from Mexico to create unique flavors.
About
A branding and design strategy was created for Corazón Helado, a Mexican ice cream and snack shop in Baltimore. The strategy included illustrations, a logo, and a website design showcasing the menu.
Goal
The primary goal of the branding and design strategy for Corazón Helado is to effectively capture the essence and objectives of the business while establishing a unique and authentic identity within the competitive landscape of ice cream and snack shops in Baltimore. Here are the key goals:
The goal is to not only attract customers through an appealing visual identity but also to create a meaningful and authentic connection that extends beyond the products, establishing Corazón Helado as a beloved and culturally rich destination in Baltimore.
Solution
n crafting the branding and design strategy for Corazón Helado, a Mexican ice cream and snack shop in Baltimore, the goal is to authentically capture the essence of Mexican culture and create a unique identity within the competitive market.
The heart logo, symbolizing passion and love, is a powerful representation that pays homage to a Mexican symbol from the early ’90s. The name “Corazón Helado” holds dual significance, connecting to the founder’s previous shop on the West Coast and reflecting the team’s commitment to putting their hearts into the business. The strategy incorporates traditional Mexican characters, references to Frida Kahlo, and a carefully curated color scheme, creating an atmosphere that transports visitors to a Mexican ice cream shop. With a focus on quality and authenticity, the branding strategy aims to set Corazón Helado apart, offering a memorable and culturally rich experience for customers in Baltimore.
Indulge in the Frozen Heartbeat of Flavor
