The branding concept for Dr. Showalter Johnson is built around two key elements: a maze and the letter S.
Services
Client
Showalter Johnson
Year
2022
Website
Concept
Dr. Showalter Johnson are a testament to his expertise and commitment to helping individuals achieve their full potential.
The branding concept
The maze represents the journey that we all take in life, with its mysteries, twists and turns, and the
decisions we must make every day. The letter S is a nod to Dr. Johnson’s name and serves as a
powerful symbol of strength and perseverance. while the
color scheme features blue, white, and sea
textures for calm, balance, and inner peace.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Crafting intricate brand narratives for lasting and meaningful impact.
